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Track external landing pages

Written by Venon

Install the Venon tracking script on external landing pages and advertorials so Venon can track the visit and carry visitor information to your Shopify store.
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1. Install your shop's tracking script

  1. Open your landing page builder or website editor.

  2. Find the page's custom HTML or code area and add the snippet below near the top of the <head>.

  3. Replace YOURSHOPIFYURL with the prefix of your shop's .myshopify.com address. Do not replace it with the landing page domain.

  4. Save and publish the page. Install the script on each landing, advertorial, or bridge page in the journey.

<script async src="https://storage.googleapis.com/tp_script/YOURSHOPIFYURL.myshopify.com/config.js"></script>

Use the same shop script throughout the journey. The Shopify store also needs Venon tracking installed.
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2. Tag the ad link

  1. Add the correct ad URL parameters to the link that sends visitors to your landing page. Follow UTM Setup for the platform-specific parameters.

  2. Keep those parameters intact through any redirects before the page loads.

Ad URL parameters identify the marketing source. The Venon script carries supported parameters from an external landing page to eligible links, but it does not invent missing campaign information.
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3. Keep the link to your store trackable

  1. Use normal <a href> links for buttons that take visitors from the landing page to your store.

  2. Point those links to your shop's configured domain. If you use another storefront or checkout domain, ask Venon support to confirm the domain setup.

  3. Do not remove Venon parameters in an intermediate redirect or replace the decorated link with a new untagged URL in JavaScript.

Venon automatically adds ve_vid, its visitor ID parameter, to eligible cross-domain links once a visitor ID is available. It also carries supported acquisition parameters, including utm_source, utm_medium, utm_campaign, utm_content, utm_term, ve_source, ve_campaign, and ve_ad. Existing acquisition parameters on the destination link are kept rather than overwritten.

On an external advertorial, supported acquisition parameters can also carry across normal links to another page on the same domain. Venon does not copy every URL parameter, and it does not tag links to arbitrary third-party domains. Do not hard-code ve_vid or reuse one visitor's ID for other visitors.
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4. Test the journey

  1. Use Tracking Checker to test the external page.

  2. Visit the landing page through a tagged ad link and follow the actual button to the store. Check that redirects do not strip the tracking parameters.

  3. If you inspect the destination address, note that Venon removes ve_vid from the visible URL after reading it. Its disappearance after the page loads does not by itself mean tracking failed.

  4. Complete a test order and review its journey in All Orders. A successful page-view check alone does not test the whole checkout flow.

For custom cart buttons, see Track custom add-to-cart buttons.

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