When you view performance data, you’ll see an option to switch between Order and Click attribution.
This setting changes when conversions are counted in your reports.
🛒 Order Attribution
What it means: The conversion is counted on the date the purchase happened.
Use this if: You want to match your results with Shopify, WooCommerce, or your actual sales reports.
Example:
A user clicks an ad on June 1st but buys on June 3rd.
The sale is attributed to June 3rd.
✅ Best for tracking real revenue timing and matching your store data. Recommended as default.
⚡ Event Attribution
What it means: The conversion is counted on the date the ad click happened.
Use this if: You want to understand how your ads performed on the day people clicked.
Example:
A user clicks an ad on June 1st but buys on June 3rd.
The sale is attributed to June 1st.
✅ Best for analyzing ad performance trends and click behavior, before or after big sales.