Venon

Reports

Use the Pixel page to verify that Venon is receiving store tracking events.

How to use the Pixel page

Choose dashboard metrics, compare trends, review channel performance, and read Klaviyo Recover results.

How to use the main dashboard

Use the Product Relationships report to find bundles, upsells, and the products customers buy next.

Product Relationships: see which products customers buy together and buy next

Understand repeat-customer profitability, CLV:CAC, reorder timing, LTV, and retention by acquisition channel in Venon.

The Retention Report

Read the margin bridge and profit and loss table, show percentage shares, and compare periods.

How to use the Profit Dashboard

Read recorded journey events and check order costs, CM2, product profit, and the matched shipping profile.

Order details: customer journey and order costs

Use Meta and Google status controls and editable campaign or ad set budgets in Pixel.

Pause ads and edit budgets in Venon

Save filters that narrow your Dashboard and Pixel reports, for example without retargeting, brand search or certain countries.

Data Filters: leave campaigns or orders out of your reports

Use the All Orders report to check individual orders, sources, and attribution details.

How to use the All Orders report

Using Cohort Analysis

Report basics

The five attribution models available in Venon, when to use each one, and how to switch them in the app.

Attribution models

Order vs. Click modelling

Understand attribution models, order attribution, and click attribution in Venon.

Attribution

Simple explanation of CM1, CM2, and CM3 contribution margin levels in Venon reports.

What are CM1, CM2, and CM3?

Simple explanations of the most important Venon report metrics.

Metric glossary

Understand Venon metrics, profit levels, and definitions.

Metrics

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