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Pinterest UTM setup

Add Venon tracking parameters to your Pinterest ads

Written by Venon

Add these Venon tracking parameters to your Pinterest ad account. Keep the parameter names exactly as shown. After saving, test a real ad click and order, then check the source and available ad details in Venon. Contact support if details are missing.

ve_source=pinterest&ve_adgroup={adgroupid}&ve_ad={adid}

You set this up once. Pinterest then adds the parameters to all current and future campaigns.
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1. Open your ad account settings

  1. In Pinterest, open the menu at the top left and select Business Manager.

  2. In the left sidebar, under Assets, click Ad accounts.

  3. Select your ad account.

  4. Open the Settings tab.

Pinterest Business Manager ad account Settings tab with URL parameters

2. Turn on automatic URL parameters

  1. Scroll to the URL parameters card.

  2. Select Apply URL parameters automatically to all current and future campaigns.

  3. Click the pencil icon next to Parameter settings.

Pinterest URL parameters card with Parameter settings edit icon

3. Add the Venon parameters

  1. In the Edit URL Parameters window, keep any existing UTM fields needed by your reporting. These fields can also affect Venon attribution. Add the Venon custom parameters below without renaming their keys.

  2. Under Custom parameters, add 3 rows: ve_source with the value pinterest, ve_adgroup with the value {adgroupid}, and ve_ad with the value {adid}.

  3. Check the Parameter Preview at the bottom. It should contain ve_source=pinterest&ve_adgroup={adgroupid}&ve_ad={adid}.

  4. Click Save and apply.

Pinterest Edit URL Parameters dialog with Venon custom parameters

4. Confirm the change

Pinterest asks Apply URL parameter edits? Click to confirm.

Campaigns that already have their own custom URL parameters are not changed. For those campaigns, open the campaign, go to the URL tracking section, and add the Venon parameters there.
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