If you want to send the conversion events back to Google ads, you can do this in two steps.
1. Create a new conversion action in Google Ads 0:04
In Google Ads, go to Tools → Goals → Conversions.
Open the Summary page.
Click New Conversion Action to start creating the conversion you want to track.
2. Choose offline conversions and skip data source setup for now 0:24
Deselect the default options shown on the setup screen.
Select Conversions Offline.
Go to Add Data Source.
Click Skip This Step and Set Up Data Source Later.
Continue through the prompts by clicking the next buttons and then Done.
3. Configure the purchase conversion 0:48
Click Save and Continue.
Select Purchase as the conversion type.
Open Edit Settings.
Rename the conversion to Purchase if needed.
Confirm the settings, then click Done.
Click Save and Continue, then Finish.
4. Make sure the conversion is set to account default 1:23
Verify that the new Purchase conversion is set as Account Default.
This ensures Google Ads optimizes for purchases by default.
5. Connect Venon to Google Ads 1:23
In Venon, go to Integrations.
If Google Ads is not connected yet, click Connect.
Select the correct Google Ads account and complete the connection.
6. Enable the Conversion API in Venon 2:09
After connecting, click Manage.
Turn on Conversion API.
If the option does not appear immediately, refresh the page.
Once it appears, select the conversion you created in Google Ads.
7. Repeat for other events if needed and save 2:26
Repeat the same setup for Start Checkout and Add to Cart if you want those events sent to Google Ads too.
Click Save in Venon.
The setup is now complete.