Send Conversions to Google Ads

If you want to send the conversion events back to Google ads, you can do this in two steps.

1. Navigate to https://ads.google.com/aw/overview

2. Click "Goals -> Summary"

3. Click "New conversion action".

4. Choose import

5. Click "CRMs, files, or other data sources"

6. Click "Track conversions from clicks".

7. Click "Skip this step and set up a data source later"

8. Click continue

9. Click "Select category"

10. Choose "Purchase"

11. Enter a name, for example "Venon Purchase"

Here you can also create conversion events for:

12. Click "Add"

13. Click "Save & Continue"

14. Click "Done"

Go to the integrations page → Google Ads → Manage and choose the conversions event you just created.