The Pixel page shows how Venon connects visits, clicks, events, and orders to your marketing channels.
What to use it for
Check which channels bring revenue, purchases, new customers, and CM3.
Compare Meta, Google, TikTok, Klaviyo, organic, ChatGPT, and other sources in one table.
See if Venon is receiving enough tracking data before you rely on attribution reports.
Click into a channel to see the same data on campaign, ad set, or ad level.
Use the graph
Click the circle on the left side of a row to toggle that channel on the graph.
You can toggle multiple channels on the graph to compare them visually.
Use the graph when you want to send a quick screenshot of performance over time.
Use comparison
Click No comparison in the top right.
Turn on comparison to compare the current date range with another period.
Use this when you want to see if a channel improved or got worse compared with the previous period.
Click into a channel
Click a channel name, for example Google Ads or Meta Ads.
Venon opens the next level of detail.
For ad platforms, you can review performance on campaign, ad set, or ad level.
Use this to find which campaigns or ads are driving revenue, purchases, and profit.
Order and event attribution
Event attribution shows how clicks and tracking events are connected to channels.
Order attribution shows which source was connected to a real order.
To check individual orders, use the All Orders report.
Attribution models
Use the attribution model selector to change how Venon assigns credit.
Different models answer different questions. For example, last click gives credit to the final touchpoint before the order.
For a full explanation, read Attribution models.
Simple explanation
The Pixel page helps you see which channels created visits, events, orders, revenue, and profit.
Toggle channels on the graph when you want a visual comparison.
Click into a channel when you want campaign, ad set, or ad-level detail.