Once your setup is complete, start with these 3 areas in Venon.
1. Check the main dashboard
Use the main dashboard for a quick overview of your store performance. Check revenue, ad spend, costs, and profit for the selected date range.
Use it to understand what changed before opening a more detailed report.
On the main dashboard, check:
Revenue and Profit (CM3) trends.
New-customer purchases, CAC, MER, new-customer MER, and AOV.
Ad spend, product costs, refunds, orders, and new-customer revenue.
The date range and comparison controls in the top-right corner.
2. Use the Pixel table
Use the Pixel table to compare channels and see where visits, purchases, revenue, new customers, and profit came from.
Click into Meta, Google or TikTok to review campaigns, ad sets and ads. Click Klaviyo or another non-ad channel to see its available breakdown.
3. Use the Profit dashboard
Use the Profit dashboard to see what remains after product costs, shipping costs, payment fees, and ad spend.
Read the margin bridge and profit and loss table to see which costs reduced profit.
If you need the profit definitions, read What are CM1, CM2, and CM3?.
For the step-by-step report guide, read How to use the Profit Dashboard.